Some Website Design Guidelines

 

Many businessmen these days have already assimilated the fact that the website design Brisbane of their sites is one of the most important elements, if not the most important, in a site. Experience had taught business executives of the importance of the site design in the overall context of marketing.

 

It had been proven that the design of your site can make or break your campaign in online marketing. While your company marketing may grab the attention of customers and people in general, the design often decides whether or not your visitor will make the purchase.

 

Business credibility

 

In studies, it had been shown that around 75% of people judge the credibility of a business based on the design of its website. The site’s credibility often directly relates to how likely people will make a purchase.

 

You might lose your customers if your site has poor design. You therefore need to ensure that your site conveys that you are a legitimate and trustworthy business, which can be determined by the quality of the design.

 

Conversion 

 

Another emphatic argument for a website design is that the design has a direct impact on conversion. By simply changing some design elements in the web page for a marketing campaign can give your site the edge over the competition. 

 

In competitive advertising channels, these small lifts in conversion overtake the strides your competition had made. In one angle, making more profits from your advertising means you can buy a higher volume of ads and push out the other advertisers.

 

If you or your hired independent site designer will work on the design of your site (and pages) you need to anchor some important points in order to achieve that competitive edge with the style you want for your site, and consequently for your business. 

 

Navigation/usability

 

Many designers and successful online businessmen have agreed in principle that this might be the most important reason to invest in quality web design for your site.

 

Your site might be a chockfull of useful information that visitors need, but if the user-visitor cannot find what they are looking for, your visitor will be frustrated and, chances are, might not visit your site again.

 

It takes only seconds for visitors to judge your website upon arriving. It the site is confusing, chaotic, or cluttered, every one of them will immediately hit the “back” button and go straight to your competitor’s website. 

 

Intuitive 

 

One useful rule of thumb is to make your navigation as intuitive as possible. The attention span of customers is very short. If it takes too long to figure out how to get the contact page, for instance, consider that visitor a lost lead.

 

The comparison of your website to a brick and mortar store reveals the same pattern. If you walk into a store where the entire merchandise are in piles on the ground and you are expected to sift through them to find what you want, you probably will leave and go directly to another similar store.

 

 Customer service/trust

 

You can also imagine your site as your customer service representative. It is like the digital face of your business. A poorly-designed website is like a rude, unhelpful customer service representative.

 

On the other hand, a well-design site is like a polite, friendly rep that goes out of his way to help customers in any capacity.

 

Regarding trust, the concept is almost similar. A business located in a seedy, back-alley of a building with cracked windows and trash covering the entrance will seldom attract customers and do business there.

 

People are visual creatures, and putting your best web design forward is absolutely critical in moving potential customers all the way down to purchasing your product or service 

 

Competition 

 

At some typical circumstance, you may need to invest in some level of web design, especially if you don’t know how. At some earlier point, your competitor might have beaten you to the punch and had already done it ahead of you.

 

The thing to do is to come up with simply bringing your site up to par with the competition. Splurging perhaps on your web design a bit might give a fantastic way of setting yourself apart from the competitors.

 

The businesses in the industry have essentially the same pool of resources to pull when building their services. Everyone has access to the same information, studies, pricing tiers, and more. 

 

Web design is one of the only areas where you can go above and beyond, making your business appear to be the obvious choice through a gorgeously crafted website.

 

Consistency/coherency

 

People always like consistency, and this is especially true with online business. If every one of your pages looks different, uses different fonts, and is laid out differently, many users will move on to the next option.

 

Several websites, even those who are mildly successful, uses the same set of formats, style, and typeface guidelines.  These serve as the backbone for all the pages. This is the way to ensure the consistency as users navigate through your website. It will make the whole experience more coherent and streamlined.

 

One underlying aims in web design is to minimize distractions on your site. This is because the slightest discrepancy or perhaps an inconsistency can result in a lost lead.

 

One of the underlying goals of web design is to minimize distractions on your website, because even the slightest discrepancy or inconsistency can result in a lost lead.

 

Search engine optimization

 

The many web design elements and practices influence how you publish content on your website. This in turn affects how search engine spiders crawl and index your website.

 

If your on-page SEO fundamentals are not up to how they should be, you’ll be fighting an uphill battle for visibility from the start.

 

There are also certain web design elements that can directly affect SEO in and of themselves. Aside from the way your content is published on your website, web design can be difficult to understand if you’re not familiar with how it works.

 

In short, your code needs to be SEO-friendly.

 

One of the best ways to ensure proper web design practices and the ensuing search engine visibility is to partner up with a top-notch web design agency that knows what they’re doing. These days, outsourcing web design work has become standard among many online businesses.

 

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