100 – Travel Media Group’s Suite Spot 100th Episode Celebration

Episode Transcript

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Ryan Embree:
Welcome to the Suite Spot where hoteliers check in and we examine out what is trending in hotel advertising and marketing. I’m your host, Ryan Embree. Howdy every person. And welcome to the 100th episode of the Suite Place. Thank you all for signing up for me. This is your host for the hundredth time, Ryan Embree I’m just so satisfied that we eventually designed it to this episode. This is a incredibly humbling practical experience. You know, we begun this podcast, this electronic promoting podcast again in 2018. It is just so considerably assist from Travel Media Group and, my teammates over the several years. I try to remember the to start with episode when we ended up attempting to decide on the identify. We had, a few different names. We landed on the Suite Spot and here we are at episode 100 four many years later, just some brief details right before we get commenced. And we certainly are gonna share some written content nowadays, but this podcast is, streamed more than SoundCloud, iTunes, Google Podcasts, Spotify. Now about this previous, back again in 2021 and Stitcher as well, we have received over 50,000 performs and 600 followers from those sites. So again, just so humbled and thankful for all of our listeners out there, wherever you are listening from. So today with episode 100, these kinds of a celebratory milestone, I figured what we do right now is perhaps actually rely down some of my preferred and really the most performed and well-liked tracks that we’ve had about these past a hundred episodes. We covered a great deal of subjects when it comes to lodge digital promoting. And it is amusing to pay attention back to some of the to start with few episodes. The subject make a difference in which we talk about on the Suite Place is technology is social media is name management for, for accommodations, and this technological innovation evolved so promptly. So attention-grabbing to go back again to those people to start with few episodes, to see what we were conversing about and, and how that definitely bridges to right now and see how a great deal things alter. So let us start the countdown, the variety a person. So we’re not gonna do the job backwards. We’re gonna start at quantity a person and work our way down. Variety one particular, basically episode 84, how to market place your hotel’s breakfast alternatives. And we did not foresee for this episode to be so common, but it will make sense, suitable? 1 of the matters I know I’ve talked about on this podcast, a person of the items that seriously changed the most in the course of these, these final couple decades with the pandemic is how a hotel serves breakfast to his friends. It’s a staple. It’s a little something that we’re all utilised to as travelers coming to the assets, looking at that breakfast buffet, seeing that waffle maker, from time to time that very hot breakfast, that continental breakfast and how which is definitely changed, correct? And clearly it began with the pandemic of a health and fitness and safety challenge of trying to lessen near get hold of involving your guests and your staff. But then it’s variety of also in 2021, 2022 has turn into a staffing difficulty, right? A ton of motels continue to are having difficulties with this, and they’re not equipped to personnel their breakfast place. They’re not capable to preserve up with the guests that are coming in and out cleansing right after them earning sure that the foods is currently being refreshed. So, you know, this episode, we took a deep dive into declaring not only how to marketplace your breakfast choices, but how to established the correct anticipations of what your breakfast choices are now, due to the fact there is just these types of a massive spectrum there of in which resorts are at. And some of that also is dependent on in which you’re situated in the nation, ideal? We noticed some areas of the place, that were being a good deal slower acquiring again to quote unquote usual and had limitations at their resorts. So it was harder for them to get again to that breakfast that guest have arrive to enjoy. So if a traveler was touring from one spot of the place to an additional place, and they have been expecting this because all the motels in their region have been again to typical that could direct to issues. So this was a wonderful episode, tremendous, super preferred, again, type of a shock, but you know, when you really sat down and assume about it, truly not that stunning because of the history of the very last couple years, quantity two was episode 94 and this, it definitely speaks to what I talked about at the starting of this episode, appropriate? The evolution of points like social media technology, and how a lot that adjustments just months or, or yrs around years, this episode was all about Instagram reels for accommodations, appropriate? So we delight ourselves at Vacation Media Group at currently being at the forefront of hotel, electronic promoting. We are the industry experts. And a single of the things we glance for is new styles, traits, and features, specifically when it arrives to social media platforms, cuz that is what we do for hotels. We lover with them. We help develop tailor made articles for resorts on sites like Twitter, Fb, LinkedIn and Instagram, appropriate? We know how well-liked Instagram is, specifically with the more youthful vacationers, millennials and gen Z. And one particular of the points that Instagram experienced not too long ago launched was Instagram reels. And this was a feature that was actually pointed at TikTok, ideal? And they ended up striving to probably steal some of that industry share. These had been these type of 30 to 2nd clips that end users could share on Instagram variety of like Tik Toks in get to both boost things on property, advertise facilities, breakfast possibilities like we just talked about. So this was a new element that was not long ago released from Instagram. And this episode was definitely superb. We brought somebody from our social product crew on as a visitor speaker to kind of wander us by how to use and what some best methods are for Instagram reels. Amount 3 was episode 80, how to industry your hotel’s new renovations. Correct? So just one of the things that we really concentrated on all through the pandemic for accommodations was naturally how to get extra occupancy in a time exactly where vacation just was not taking place, suitable? Other than out of necessity. But some accommodations made a decision to go a fully diverse route and shut down completely to definitely do some new renovations, right? To renovate that lobby or completely redo their rooms or features. And when we got out of the pandemic, they, we experienced these just about brand new motels, renovated lodges that we had been on the lookout on how to publicize and market place. So we shared some actually terrific techniques, strategies and ideal methods on how you can share on social media, construct some enjoyment, speak to that and your assessment responses, your name management, simply because you’re only new for so extensive. I keep in mind that was 1 of the crucial phrases that we have been conversing about. New is new for just a brief volume of time. So you want to choose gain of it when you can. There is definitely new renovations is some of the very best occasions to get these 5 star opinions and genuinely set your most effective foot forward out there with this kind of a big, enormous cash investment decision. We know, materialize with renovation. Variety 4 of our most popular episodes ever on the Suite Location. This was episode 86 setting up your hotel’s 2022 social media calendar portion one particular. So this was such a major episode that we essentially experienced to do two parts of it. And this is honestly one of my favorite episodes. We experienced Aislynn Roberts on and she’s one particular of our team associates from client achievements. And she speaks to inns on a day-to-day basis hoping to locate inspiration for them to discover posts about gatherings, area tales, facilities, capture bookings as a result of social media. So what we decided to do was choose a calendar, the 2022 calendar. And we went by means of every single solitary season and started to fill out that calendar, give tips for the summer months, the spring, the winter season and the drop to support hoteliers fill that calendar out with just interesting content. And again, this was just just one of my favourite episodes, really just getting resourceful and, and sharing with hotels. Some really, genuinely exclusive ways to, to spur engagement on their social channels. Selection five was episode 83 superior sentiment analysis and reporting. Now this was with Jason Lee, our main know-how officer, most likely one particular of the most recognizable voices on this podcast. He’s been with me a great number of occasions. And the rationale is, is mainly because specifically what this episode was all about. A new rollouts for Travel Media Group, digital options for motels. So Jason and his products and growth crew were being tricky at perform. Had been actually diving further into insights and knowledge from guest feedback. And this episode is all about that. Speaking about how we get that knowledge from visitor assessments and how we offer that information back again to the hotelier to make smarter operational and funds selection. So this was a definitely wonderful episode performing a hundred podcast episode could not have been accomplished without the need of the support of my marketing and advertising team and the help of Vacation Media Group and listeners like you. So I want to thank you, but we have also had some visitors outside the house of the Vacation Media Group corporation, be part of us, some really huge names in the sector. I don’t forget we had a pair episodes of Yan Phitom from STR during the throes of the pandemic in which we talked to him about, you know, what was on the horizon. What was the STR data expressing to us which could supply clues? Mainly because we experienced hardly ever been via something like that in the market we’ve been by means of recessions just before, but nothing, very little like we noticed the previous few yrs, oh, we experienced hospitality influencer. Rupesh Patel on to discuss about reputation management and how crucial that is for his motels and, and what he’s carrying out correct now. Michael Curran from Aimbridge Hospitality and Kirk Petterson from Siteline hospitality. So some main gamers from lodge management groups just sign up for us and, and give tips and methods on digital marketing. And I’m so grateful we have so lots of additional company not in a position to get to appropriate now, but thankful for. So if you haven’t checked out some of those episodes, be sure to do bring about they are really, extremely insightful. And by undertaking this a hundred episodes really worth, we have also have some seriously one of a kind yearly episodes that we do just about every single year that I have genuinely appear to adore and are some of my favorites. One of them is with our VP of merchandise and growth, Patrick O’Brien. He will come on every calendar year and we appear at the prime 5 sentiment tags for hotels across the country. You know, we’ve talked about cleanliness, which was a massive tag and matter for the duration of the pandemic, definitely, and Patrick not only shares this information with us, but he also shares means that you can respond to evaluations as perfectly as leverage this knowledge for your social media marketing and advertising and internet websites. A further once-a-year episodes we do with is with our president Dana Sanger. We do a year in overview at the end of every 12 months, just conversing about the remarkable achievements that the Journey Media Group team have attained and, and milestones and objectives that they’ve strike as properly as the worth that we’re in a position to supply for our hotel partners. We’ve been in hospitality, as I have pointed out in advance of for around 40 a long time and, and have lodges that we function with throughout the nation. So this is a seriously great episode to variety of replicate on all the items that we’ve carried out to assist more these partnerships and carry on new and existing associations in the business. And then previous calendar year in 2021, we experienced one particular of, I would say the coolest series. And this was being capable to hear to you, our viewers, the listeners, the hotel listeners out there, and what they were equipped to do is share their stories of what we referred to as hospitality heroes. So we had a, a range of episodes that we did in this sequence just to recognize some of these hoteliers that went over and over and above in the course of what somebody argued the toughest time for our market. And there ended up just some wonderful, amazing stories. And it was just this sort of an honor to share these above a channel on a forum like this. And with that, I am incredibly thrilled to announce that we are executing a second collection, which is likely to be named Hospitality Trailblazers, the place we are gonna choose some of the largest and loudest voices in the lodge field. And we’re gonna invite them on the Suite Location. We’re gonna discuss and we’re gonna decide their mind, request them what they believe about what’s what’s on the horizon. What they think are some suggestions and tricks. When it comes to electronic advertising for their management team, we are gonna have some truly, genuinely good company and I am super stoked about it. So you’re listening to about it in this article. 1st much more facts to appear about Hospitality Trailblazers. This is our 2nd collection that we’ve finished to sort of seriously amplify the voices of our business. Simply because again, we, we, we’re these kinds of a restricted knit group, but yet again, as we wrap up today, I just wanna thank everyone. My Journey Media Team staff, my promoting staff for all the tough get the job done that they’ve put into this, a hundred episodes is no effortless feat. I wanna thank you. The hotel listeners and invite you. I know if you have been listening to us for some of these episodes would invite you to depart us a overview. We’d enjoy to listen to your comments and opinions about what we’re performing, tips about what you’d like to hear for our next a hundred episodes. So this is Ryan Embree signing off for the hundredth episode. Thank you. Thank you. Thank you. And we will converse to you upcoming time on the Suite Place. To be a part of our loyalty system, be absolutely sure to subscribe and give us a five star reading on iTunes. Suite Spot is created by Travel Media Group. Our editor is Brandon Bell with address art by Barry Gordon. I’m your host, Ryan Embree, and we hope you appreciated your remain.